MARKETING PRIZE
"GOLDENE BIERIDEE
IMPLEMENTIERUNG PPP"

Hofbräuhaus Traunstein has been awarded many times for its innovative marketing and professional communication of event-oriented gastronomy concepts and its direct implementation, amongst others by HSMA Deutschland (Hospitality Sales & Marketing Association).

The ‘Goldene Bieridee’ award from the Association of Bavarian Brewers and the Bavarian Hotel and Guesthouse Association, capped the brewery’s general specialisation in gastronomy since the 1980s.

Thus brewery guesthouses were developed. A visitor can witness live for themselves in the guesthouse how beer is brewed and enjoy some a just brewed pint.
These days the implementation of large-scale guest houses and event locations in the context of the PPP model „Public Private Partnership“ is one area of emphasis at Hofbräuhaus Traunstein.