1. general information
The operator of this website is particularly concerned to protect your personal data. Accordingly, the operator of this site treats your personal data in accordance with the provisions of German and European data protection law.

2. person responsible for this site
Hofbräuhaus Traunstein Josef Sailer GmbH & Co. KG
Hofgasse 6-11
83278 Traunstein

3. data protection officer
Mr Hubert Strobl
E-mail address: h.strobl ‘at’ hb-ts.de

4 Collection, purpose of use and legal basis
4.1 Collection
4.1.1 Page view or server log files:
Each time the website is accessed, the following information of the respective user is recorded:
a) Browser type and browser version,
b) referrer URL host name of the accessing computer
c) operating system used,
d) address of the computer (‘IP address’) used to access the website
e) Time at which the website was accessed

This information is transmitted automatically by your browser, unless your browser is configured to suppress the transmission of this information.

4.1.2 Enquiries:
If you send us an enquiry via our contact form, the following personal data will be stored, for example
a) Name
b) e-mail address

4.1.3 Brewery tour:
If you book a brewery tour with us, the following personal data will be stored, for example:
a) Name
b) e-mail address
c) Telephone number
d) Street
e) House number
f) Postcode
g) City
h) Date of birth

4.2 Purpose of use:
The personal data you voluntarily provide will be processed to answer enquiries and, if necessary, in the event of follow-up questions and to plan and organise a brewery tour. Your data will be used exclusively for the purpose of answering and processing your question and
organising the brewery tour. The analysis and optimisation information from Google Analytics and Facebook is processed on the basis of legitimate interest and serves to improve our online offering.

4.3 Legal basis:
Data processing is carried out on the basis of legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR.

5. recipient/third party/third country transfer:
The recipient of your enquiry is the operator of this site:
Hofbräuhaus Traunstein Josef Sailer GmbH & Co. KG
Hofgasse 6-11
83278 Traunstein

The recipient of your enquiry regarding a brewery tour is the company
Regiondo GmbH
Neumarkter Str. 63

81673 Munich
The current privacy policy of Regiondo.com applies.

5.1 Transmission to third countries
Through the use of Google Analytics and Facebook Pixel, Custom Audiences and Facebook Conversion, data is transferred to the addresses listed under Google Analytics and ‘Facebook Pixel, Custom Audiences and Facebook Conversion’.

6. retention periods
Your personal data will be deleted if it can be inferred from the circumstances of the provision of your personal data that your enquiry or the matter in question has been completed.

7. deletion periods
a) Bowser:
After closing your browser, the information provided by the browser is deleted.
b) Server log files
Server log files are deleted in cyclical deletion processes for technical reasons 14 days after the end of the visit.

8. your rights regarding your personal data
a) Right to information
You have the right to request information about your personal data processed by the operator of this site within the scope of Art. 15 GDPR.
b) Right to rectification
If the personal data you have provided is/are no longer correct, you can request that it be corrected in accordance with Art. 16 GDPR. If your data is incomplete, you can request that it be completed.
c) Right to erasure
You can have the personal data you have provided deleted in accordance with Art. 17 GDPR.
d) Right to restriction of processing
In accordance with Art. 18 GDPR, you have the right to request that the processing of the personal data you have provided be restricted.
e) Right to revoke the declaration of consent under data protection law
You have the right to revoke your declaration of consent under data protection law at any time in accordance with Art. 7 para. 3 GDPR.

This does not affect the lawfulness of the processing carried out on the basis of the voluntary consent until revocation.
f) Right to lodge a complaint with a supervisory authority
You have the right to contact a supervisory authority, Art. 77 GDPR, to lodge a complaint against the processing of your personal data provided.
g) Right to object to processing at any time
You can object to the processing at any time, Art. 21 GDPR.

9. privacy policy for cookies
Our website uses cookies. These are small text files that make it possible to store specific user-related information on the user’s end device while they are using the website. Cookies make it possible, in particular, to determine the frequency of use and number of users of the pages, to analyse the behaviour of page use, but also to make our offer more customer-friendly.

Cookies remain stored at the end of a browser session and can be called up again when you visit the site again. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser.

If cookies are deactivated, the functionality of this website may be restricted.

10. privacy policy for the use of Google Analytics

This website uses functions of the web analysis service Google Analytics.

Address:
Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

Google Analytics uses ‘cookies’, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

However, if IP anonymisation is activated on this website, your IP address will first be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website to analyse your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can find more information on how Google Analytics handles user data in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link:
http://tools.google.com/dlpage/gaoptout?hl=de.

11. privacy policy for the use of Facebook Pixel, Custom Audiences and Facebook
Conversion

With your consent, the so-called ‘Facebook pixel’ of the social network Facebook is used within our online shop on the basis of our legitimate interests in analysing and optimising our online offer and for these purposes.

Address:
Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

This is a tool that enables us to measure and collect user data in order to organise our advertising activities more efficiently. On the one hand, the Facebook pixel enables Facebook to determine the visitors to our online offering as a target group for the display of adverts (‘Facebook ads’). Accordingly, we use the Facebook pixel to reach only those users with our Facebook ads who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called ‘custom audiences’). With the help of the Facebook pixel, we also want to ensure that our Facebook adverts correspond to the potential interest of users. The Facebook pixel also enables us to track the effectiveness of Facebook adverts for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook advert (known as ‘conversion tracking’).

We do not pass on any personal data to Facebook. Personal data of individual users cannot be viewed by us. The data collected using this technology is exclusively encrypted and transmitted to the company in accordance with Facebook’s data usage policy. Accordingly, general information on the display of Facebook ads can be found in Facebook’s data usage

policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook pixel and how it works can be found in Facebook’s help section: https://www.facebook.com/business/help/651294705016616.

You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set which types of adverts are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

You can also object to the use of cookies for reach measurement and advertising purposes via the deactivation page of the network advertising initiative
(http://optout.networkadvertising.org/) and also the US website
(http://www.aboutads.info/choices) or the European website
(http://www.youronlinechoices.com/uk/your-ad-choices/).