The Helle – since time immemorial the pride, signature and flagship of a Bavarian brewery. A classic, but at the same time one that places high demands on the art of its brewer. Our Helles in its current form was created after Fritz Sailer and his brewmaster returned from the Second World War. This beer was also intended to be a real new beginning and, in contrast to many relatively dark competitor beers, to live up to its name.
With its particularly light colour, the Helle from Traunstein set a trend that continues to this day.
It is still by far our most popular beer. Velvety, soft and round, mild and full-bodied, pleasure and at the same time anticipation – for the next glass. “A beer has to be so good that by the second pint you’re already ordering the third and thinking about the fourth…” Master brewer Matthias Sailer
Brilliant pale yellow colour, clear shiny appearance, distinct malt aroma, underpinned with pleasantly light hop and yeast notes. A wonderful pale beer, harmonious, full-bodied and fantastically balanced.
Original wort content 12.3 °
Alcohol content 5.3 %
What’s behind it?
Our new labels
Shining “H” / The Sun
The bright “H” stands for both “Helles” and “Hofbräuhaus” and represents the radiance of our brewery, as well as the particularly “bright” beer that we have been brewing for generations. The round shape with the eight stripes goes back to our historical neck labels with the octagonal ends.
Lions / Lion’s Gate
The lion is not only part of the Bavarian national coat of arms and the symbolic figure of the Free State of Bavaria, but has also been associated with our brewery coat of arms since time immemorial. The two lions facing each other also symbolize the Lion’s Gate, which you pass when you drive up the Auberg into our Hofgasse.
Water, Hops and Malt
Water, hops and malt from the best growing regions in Bavaria, that’s all we need – and that’s all we use to brew our beers according to the Bavarian Purity Law of 1516.